Hi there, I'm Mike Hardenbrook

I'm a fractional COO with 15 years of executive experience. But my true passion is helping people change their habits with alcohol. You can find my book No Willpower Required on Amazon or Podcast Journey to the Sunnyside on Apple.

Mike is a wonderful person and delivers influence that creates results that drive positive change.

Adam Contos, Fmr CEO at RE/MAX

No Willpower Required

Available on Amazon

The Science of Habit Change: Understand the neuroscience behind alcohol cravings and habit formation, giving you the knowledge to break free from the cycle.

In-between Drinking Demystified: Gain insights into the unique challenges faced by in-between drinkers who don't necessarily have an addiction but still experience negative consequences due to alcohol consumption.

Practical Strategies for Effortless Control: Learn powerful, science-backed techniques to help you gain control over your alcohol consumption without relying on willpower.

The Path to Personal Growth and Improvement: Uncover how taking control of your alcohol habits can lead to a more fulfilling, balanced, and optimized life.

What Experts & Authors Say

“Really gives you easy, digestible options to limit alcohol intake... A brilliant mind and a kind soul.”

Kelly Siegel

CEO & Influencer

"For anyone seeking to redefine their relationship with alcohol, 'No Willpower Required' is a compelling guide for lasting change."

Author, Hooked

"A powerful guide to master your habits, improve your health, and create the life you want."

Patrik Edblad
Self-Discipline Blueprint​

Available on Amazon

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Journey to the Sunnyside

Through conversations with experts and personal stories, the podcast provides listeners with practical tips on habit change, neuroscience, and mindfulness.

Give-first philosophy

Keep it simple, lead by providing value.

Growth Marketing
Habits & Neuroscience
Fitness & Health
Wholeness & Well-being


As a COO, I oversee day-to-day operations and execute on the company’s long-term goals.

  • Co-founded and sold 4 bootstrapped and VC-funded businesses
  • Over 60K enrolled in my online courses
  • Alumnus & guest mentor at Techstars Chicago
  • Author of No Willpower Required
  • Lived in Spain, Puerto Rico, Nicaragua, and England
  • Featured in Techcrunch, Fox, NPR, & Entrepreneur

The goal of this site is to share my experiences. To connect with CEO's who need a second in-command to be the driving force behind a successful brand.

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Over the past 15 years, I've started and grown bootstrapped and VC-funded companies, many with exits. Here are a few of them.

Words from people I've worked with.

Contact me

“He has that critical mix of tenacity and creativity that makes for a great entrepreneur.”

Troy Henikoff

Math Ventures, Techstars

"Mike is a wonderful person and effective CEO capable of delivering influence that creates results and drives positive change”

Adam Contos

fmr CEO of RE/MAX

“I've done business with countless people over the past 40+ years in over 60 countries, I can tell you I have met and worked with some incredible people in that time. However, I can count on both hands the 10 or so that have been extremely impressive and just stand head and shoulders above the rest. Basically, they have to exude greatness as a complete individual. Mike Hardenbrook is one of those few in 40+ years I can say I have had the honor to get to know. You owe it to yourself to get to know Mike also.”

Sammie Knight

Corporate Executive

Interested in Habit RESET?