Register for the GMass Cold Email Masterclass

Join our free 40-lesson masterclass tailored for GMass users, offering a detailed step-by-step guide to building successful cold email campaigns.

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Preview What's Inside

THE FOUNDATIONS

Campaign Structure & Four Pillars of Success

Campaign Forecasting (Calculator)

Domains with Warmup and Backups

5 Examples of How I've Used Cold Email

TECHNICAL SETUP

Technical Setup Foundations

Purchasing Domains & Naming Conventions

Sending Domains, Accounts, DMARC, DKIM, & SPF

Testing Configuration with GMass

Setting Up Forwarding or Unified Inbox

Adding Sending Accounts in GMass

COPYWRITING 3.0

Cold Email Copy Foundations

Offer and Targeting Foundations

Using AI for ICP and Pain Points

ACTION Forumula + AI Prompt Spreadsheet

Refining the Copy

Email & Subject Line Templates

List of Spam Triggers

Follow-ups with AI

Response Management & Templates

Options for Personalized Video at Scale

AI Video for Responses & Outreach

LEADS & AI ENRICHMENT

Lead Foundations

Leads & Enrichment Formulas

Data Filters for Apollo

How to Verify Data

Data Enrichment with Clay

AI Enrichment with Google Sheets

Sheets Formatting: Before You Import to GMass

Convert Data to Text (Removing Formulas)

EMAIL DELIVERY

Setting Up Your First Test Send

A/B Testing in GMass

Follow-Up Sequence Setup

Sending Features and Settings

After You Hit Send

Custom Tracking Domain

TRACKING & OPTIMIZATION

Performance & Optimization Widget

Ongoing Campaign Health Monitoring

Final Thoughts

"New revenue stream...

Mike's email system has helped us tremendously to add new acquisition and revenue streams.

Robbie Jack

Fmr CMO @TrueCoach

"Delivers influence...

Mike is a wonderful person and delivers influence that creates results that drives positive change.

Adam Contos

fmr CEO @REMAX

"The critical mix...

He has that critical mix of tenacity and creativity that makes for a great entrepreneur.

Troy Henikoff

PM @Techstars

Enroll in the GMass Masterclass

Join our free 40-lesson masterclass tailored for GMass users